Powerful, Uninhibited, Impulsive. Pure Color Envy Defining EyeShadow Wet/Dry by Estée Lauder is a weightless, ultra-fine hybrid formula that brings out the best features of a cream, powder and gel all at once. Glides silky smooth over the skin and blends effortlessly. Estée Lauder's innovative True Vision™ technology creates the perfect balance of color purity, luminosity and texture. Apply dry for a softer, more sheer finish or wet for more intense color and depth. Finally, a high-definition eye color that matches your personality. Each shade comes in one clearly visible finish: Matte (rich muted suede), Velvet (soft semi-matte), Luminous (pearlescent gloss) or Brilliant (shiny chrome metallic).