ROOTED IN ACTIVISM
The beauty industry has a waste problem. Just as it is in fashion, waste is built into beauty's business model.
When Arkive founder Sinem Tuncer learned that hundreds of millions worth of unconsumed beauty products were being destroyed every year, she knew she had to fight this.
Sinem dreamed up Arkive, a destination to shop unconsumed beauty products. But Arkive goes beyond ecommerce. As a veteran of several tech scale-ups, Sinem applies her knowledge of data and supply chain to help brands digitise their inventory, which brings transparency to the supply chain. This is the important first step to move to a circular business model. Arkive also has a circular solution for products that don't end up with consumers. These products are either reworked by recycling partners, who are able to extract value and sell this back to the beauty industry (think of recycled packaging), or donated to charities in local markets.
"I started Arkive because I became passionate about solving the problem of waste in beauty. I couldn't believe no one was working on a solution, and many people in the industry were telling me I was never going to solve it. But what kind of approach is that? If we want to become sustainable, circular, we need to come together and fix the existing problems. We all have a responsibility; brands, manufacturers, retailers, consumers. But we also all have the power to make changes. That's what Arkive is for, making it easier for the industry, but also for consumers, to fight waste. Join the movement!"