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Most commercial makeup lines are designed for the everyday customer. People who want to look and smell good every day, whether it be at work, for their special occasions, or whatever the reason us people wear makeup.

Professional makeup brands however are designed to be used by makeup artists for photography, catwalk shows, weddings, movies, TV, theatre, and other generally filmed occasions. To attract these professionals, the products must be: long-wearing, durable and photographic lighting, comfortable, good coverage without a heavy look, easy to use, versatile, cost-effective, and most importantly – reflect correctly in film and photos