Arkive doesn't believe in genders, and that's one of the reasons we do not ask for this during entering our platform like most beauty platforms.
Although, we would like to offer everyone their preferred brands, products, and deals. During the onboarding of brands and products, we map products to the preferences of Arkivers. Every product has a title, ingredients, but is also good for specific conditions. All this information and more is partially delivered by our brands or is based on our internal definitions of what we think is 'right'.
When we tag a product with 'masculine', then this is decided by the brands and is a product that is identified that it has a more masculine audience than feminine.