It Cosmetics

3 products

Prior to launching IT Cosmetics, Jamie Kern Lima was an award-winning TV news anchor with beauty challenges including sparse brows and sensitive skin. She couldn’t find products that truly worked, so she decided to create them. Jamie partnered with plastic surgeons and dermatologists to develop problem-solving, skin-loving products that deliver real results. That’s when IT Cosmetics and Jamie’s mission to empower everyone to feel their most beautiful was born!