Elizabeth Arden

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Elizabeth Arden's fundamental belief is that beauty should not be a veneer of makeup but an intelligent cooperation between science and nature to develop a woman's finest natural assets. Living by her mantra, "To be beautiful is the birthright of every woman," the brand created skincare products that benefited, not masked, the skin. Elizabeth Arden promotes the concept of Total Beauty, including diligent skincare, nutrition, and fitness, continuously seeking new scientific approaches to skincare formulations.

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