Cruelty-free cosmetics as the major beauty trend

by Anush Bichakhchyan
The growing popularity of sustainable beauty creates a completely new culture of consumer behavior and the cosmetics industry that is nothing but positive. The labels as Vegan, Eco-friendly, and Cruelty-free are more and more in demand, making us pay attention to ingredients rather than brand name or packaging. Cruelty-free cosmetics are the top trend of recent years that has become the topic of the whole beauty industry. Whether you are a vegan or not, you need to know the definition and decide which side you are on.

What are Cruelty-free cosmetics?

The term “cruelty-free” also called “Not tested on animals” refers to the products and ingredients that are not tested on animals. It is the most sensitive segment, as, generally, all products are tested on animals for safety. So how can we define whether the product has been tested on animals or not? Brands may add the label in several cases.

  • The ingredients have been tested on animals, but the final product has not.
  • The brand has carried out testing in a different country or outsourced a company.
  • The company has relied on the results of past animal tests and hasn’t carried out new testing.
  • The cosmetic brand has a “Cruelty-free” certification. Those who have the certification are proved to be cruelty-free. The labels PETA and Leaping Bunny offer a certification program. With a supporting mobile app, it is possible to scan the product barcode and find out whether it is certified or not.

Animals don’t have to die to make us look beautiful!

The greatest contributor to the cruelty-free trend to go viral is social media. Starting from 2015 social media platform was flooded with posts supporting brands that don't test on animals and shouting out to ban companies that still carry out animal testing.

The future of the Cruelty-Free

The small petition soon has become a trend, and today the global cruelty-free cosmetics market is registering a CAGR of 6.0% and will register over $10 billion market growth by 2024. With the increasing awareness of the consumers regarding cruelties during testing, the market is forced to transform.

Arkive stands for cruelty-free brands supporting brands to go zero-waste. Let’s work together on creating a better future today!

With love,

Arkive — by Anush Bichakhchyan

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