Clean Beauty: Why it matters

by Anush Bichakhchyan

Clean beauty is evolving with surprising speed, and we can now witness major brands transforming into clean beauty advocates and propagating the trend. If you are still unsure what stands for the terms, Arkive is here to share thoughts, experience, and advice.

The significant beauty movement supported by conscious consumerism has gone viral with beauty influencers promoting veganism, organic and cruelty-free cosmetics. The field is still new and poorly regulated, but the mainstream will soon bring to a clear outline of the trend. So, what is clean beauty, and why it matters?

Clean beauty products don’t contain chemicals and harmful ingredients. They are mostly labeled as organic with plant-based ingredients. These high-quality and luxurious brands don’t worry about mass-market recognition but target the conscious audience that shares the mainstream concept.


The branded skincare, haircare, and body products are all crafted with clean ingredients. We make sure products are safe for your skin, luxurious enough who love indulgence, and powerful enough to address your needs.


We approach skincare from the inside out and understand the importance of quality products. That is why we have created a collection of clean beauty products with clean formulas for powerful results.


Hair needs the same gentle care as skin. Organic ingredients are essential for hair enriching scalp with a rich formula of vitamins and oils.


Clean beauty products should be fragrance-free.

- Be careful with terms “all-natural, chemical-free, synthetic fragrance-free, non-toxic; they have nothing to do with clean beauty.

- Clean beauty is about formula and ingredient lists, not simple labeling.

In Arkive, we care about your health and beauty offering top branded products at discount. 

With love,

Arkive - by Anush Bichakhchyan

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