Beauty vs traditional beauty standards; an uphill battle?

by Sinem Tuncer

Beauty vs traditional beauty standards; an uphill battle? We have all heard the saying; Beauty is in the eye of the beholder assuming beauty is personal and can mean different things for different people. Yet, is this really the case? Multiple brands have jumped on the Diversity & Inclusion bandwagon to reach and include as many people as possible. Brands try to move from the traditional white cis female beauty ideal (more often than not, they created this ideal themselves), because the new generation, simply, isn’t here for it any more. And so, let the battle begin.

Leading change in beauty; The force of the LGBTQ & Gen Z community. As a millennial, I have witnessed and lived through the unattainable beauty standards, often set by brands, that left me wondering – am I beautiful enough? Not Gen Z! No Sir! They created their own platform using their social media channels and paved the way for all to feel beautiful. This generation decided to tell their story instead of accepting what others were telling them. However, you can’t talk about change in the beauty industry without the unbelievable positive force of the LGBTQ+ community: the true trailblazers. They redefined traditional beauty standards and challenged brands to look beyond their scope of what they think beauty should be.

Inspired by trailblazers and born out of necessity. Although Arkive is born out of necessity to preserve and save beauty, cosmetic, haircare and skincare products from destruction, we have been inspired by the trailblazers. We look beyond the traditional beauty standards, honestly, we just want to make you all feel good and look even better. It is not a matter of “not” seeing the differences, it is a matter of celebrating them. When you buy at Arkive, you support a devoted ally and member of the LGBTQ+ community. Shop here to support!

With love,

Arkive By Miriam el Ghalbzouri 

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