Arkive presents: Helene Winterstein

by Anush Bichakhchyan
"NOTHING IS AS VALUABLE AS THE RIGHT IDEA FOR WHICH THE RIGHT TIME HAS COME"
Arkive's family is getting bigger, gathering more like-minded brands around one vision, that is, make this world a better place. Our new beauty advocate and circularity supporter is Helene Winterstein. Let's welcome the La Bella Nussy collection by Helena Winterstein on Arkive Store. Helene Winterstein on Arkive

THE STORY OF HELENE WINTERSTEIN

The brand's story goes back to the 1930s, the first-ever waterproof mascara, and Helene Winterstein Kambersky, a famous opera artist. As a stage person, she knew best what it meant to wear a stage-makeup that quickly melted away and needed regular touch-ups. The idea of having long-lasting makeup inspired her to create mascara in her kitchen, the first waterproof mascara that started a whole new era in eye makeup and cosmetics.

Founded in 1936, Helene Winterstein Cosmetic is a family company with traditions and visions adopted since the very first day.

HELENE WINTERSTEIN ON ARKIVE

The brand presents several products on Arkive Store, including the MASCARA CLASSIC, the original waterproof mascara by Helene Winterstein. The retro packaging is a mood creator, while the quality product is the one to make your glimpse pop. The line of La Bella Nussy also includes eye makeup remover, eyeliner, and eyebrow definer. Yes, the collection is all about your eyes!

Arkive will continue its mission to inspire and engage more brands in the mission of waste reduction. This planet will have a chance to survive if we all join hands and connect the two ends of linear consumption and transform it into a circular one.
With love, 
Arkive

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